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TJ Arch
tj 
archcreative director
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Newfoundland and Labrador Tourism2025

Hello Humpback

Newfoundland and Labrador is the kind of place where everyone will talk your ear off. And now, even the whales will tell you their story. Hello Humpback is an AI-powered experience that has transformed whale watching, building stronger connections and turning travellers into citizen scientists.

Case Film

Launch Video